4/25/2023 0 Comments Reviver rplateReviver is introducing the rPlate at the Detroit Auto Show this week. The possibilities are numerous, beginning with the immediate benefit of being able to automate the vehicle registration process in the DMV, which we all know is costly and time consuming.”Ĭost is something Reviver hasn’t worked out: It doesn’t even know whether the devices will sell for a subscription or one-time fee. “As more states begin to approve their use, we see digital license plate usage exploding. “This is one of those products that will likely see quick adoption over the next few years and will become a key aspect of the connected car landscape,” said auto industry analyst Cliff Banks in an email. A future version will use technology that lets rPlate display a constant image without any additional power, so a car could be parked for years and still have its digital plates working, the company said.įor consumers, as well as for fleet managers, the biggest selling point may be automatic vehicle registration renewal, which Gensler believes could be paid through a stored credit card with the push of a button. Sensors manage the display screen, dimming it when the car is parked for a while. The plates have a lithium-ion battery that is recharged by the car when it’s in motion. He said the company is sensitive to the danger of the license plates distracting other drivers. Will some plates flash messages while the car is driving? Gensler said Reviver hasn’t worked out those details, other than that California requires the car to have been stationary for five seconds before the display can change. Once it begins marketing to consumers, the company might offer rPlates at lower cost to those who are willing to display ads. “We’re definitely sensitive to those who don’t want any advertising on the back of their vehicles,” Gensler said. Gensler said Reviver’s initial target market of larger fleets, dealerships and carmakers would like to be able to advertise their own brands. While it’s clear that Reviver would be happy to reap revenue that way, it’s less obvious why drivers would want to turn their cars into digital ad showcases. It is Internet-connected and can show Amber alerts and weather warnings, as well as custom messages from the driver, such as “Go Warriors!” or “Happy New Year!” - along with images such as Stephen Curry making a jump shot. The only size difference is that it’s almost 1 inch thick.īut when a car is stopped, the rPlate can swing into action, displaying a host of other information. (The California Legislature approved digital license plates in a 2010 bill.)Īt 6-by-12-inches with an antireflective LCD screen that displays license numbers, the rPlate looks like a traditional license plate, albeit somewhat brighter. The company has a few dozen test plates on cars and plans to introduce the devices by midyear in California, Florida, Arizona and Texas - states where it has or soon will have regulators’ approval. “RPlate modernizes and reinvents it for our current century.” “The license plate is the only aspect of the auto that has not changed since its inception,” said Scot Gensler, Reviver president.
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